Sony's PlayStation Now Needs More Than a Price Cut

(Bloomberg Opinion) — Sony Corp. has halved the price of its PlayStation Now subscription games service. Competition from console rival Nintendo Co. as well as new offerings from Alphabet Inc.’s Google and Apple Inc. are the obvious reasons.In addition, though, PlayStation Now failed to live up to its potential. At $19.99 per month,(1)the product was way overpriced. After four years, Sony has just 700,000 paid subscribers. That’s less than 1% of the 96.8 million PlayStation 4 units the company sold by the end of March.As Sony, Nintendo and Microsoft Corp. enjoy loyalty and ongoing revenue streams from subscribing services for …read more

Source:: Yahoo Finance

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