Uber's carpool pricing strategy revealed by Chicago fare data

The price increases for shared rides predominantly affect Chicago’s low-income neighborhoods, which is where most of the carpool rides are booked, the analysis showed. The Chicago data does not differentiate between rides operated by Uber Technologies Inc, Lyft Inc, or smaller ride-share rival Via. Data by Second Measure, which tracks credit card expenditures, estimates that Uber commands a roughly 72% market share in Chicago. …read more

Source:: Yahoo Finance

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