Why You Should (Probably) Avoid Story Stocks

By Nicholas Vardy A compelling story can be very powerful, which is why story stocks are so hard for investors to resist.
Today, Nicholas Vardy explains why wealth builders shouldn’t trust story stocks as a “quick and easy” way to build wealth.

A compelling story is a powerful thing.
After all, a good story is concrete, convincing and easy to remember.
In the world of investing, a good story trumps rational financial analysis every time.
That’s why you always have “story stocks” no matter what the state of the market.
A story stock is never about the value of a well-established business model.
Whether it’s tulips, the “China miracle,” 3D …read more

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