GoPro Cuts More Than 20% of Workforce, Changes Sales Strategy

(Bloomberg) — GoPro Inc. said it will cut more than 200 jobs, shift the company’s sales operation to market its digital adventure cameras directly to consumers and withdraw its 2020 financial guidance in response to the Covid-19 pandemic.The operational changes, staff reductions of more than 20% and cuts to office space will save $100 million in 2020, and reduce expenses next year to $250 million, the San Mateo, California-based company said Wednesday in a statement. GoPro said its shift to direct sales will mean a stronger focus on its website. The company said it still will use retail outlets for …read more

Source:: Yahoo Finance

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