Facebook Says iOS 14 Will Hurt Its Business Model, Expects Audience Network Revenue To Drop 50%

Facebook Inc (NASDAQ: FB), in a statement Thursday, claimed Apple Inc’s (NASDAQ: AAPL) latest operating system for iPhone devices will make it harder to track user data across apps, and thus, impact targeted advertising on its platform.What Happened: The Mark Zuckerberg-led company acknowledged that it would stop collecting the identifier for advertisers (IDFA) on its apps on iOS 14, but may revisit this decision at a later time.Separately, in a blog post, the social media company claimed it is being forced to stop collecting the IDFA by the actions of the Cupertino-based technology titan. The social network behemoth also detailed …read more

Source:: Yahoo Finance

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