TORONTO, November 09, 2021—-Organic Garage Ltd. (TSXV: OG | FRA: 9CW1 | OTCQX: OGGFF), one of Canada’s leading independent grocers, is pleased to announce that its plant-based food company, Future of Cheese Inc. (“Future of Cheese“, “FoC“, or the “Company“) has engaged US-based sales and marketing firm Oxford Hill Partners, founded by former Kraft and Danone Executive Yosi Heber, who recently joined the Company’s Advisory Board, to develop and help execute the Company’s North American growth strategy and product roll-out.
Founded in 2006 by Yosi Heber, a former Senior Executive at Kraft, Danone and Barry Diller’s IAC / InterActiveCorp, Oxford Hill Partners has been engaged by over 50 clients around the world, including Fortune 500 conglomerates such as Procter & Gamble, Danone, Nestlé, and Hyundai, to develop and execute strategies ranging from marketing planning and execution, sales strategies, digital and online, e-commerce, branding and positioning and valuation growth.
“The whole dairy industry is really transforming right in front of our eyes. In fact, plant-based foods are quickly becoming one of the hottest growth areas of the entire global food industry. We’re very excited to be working with such a talented team who have developed ‘paradigm changing’ dairy alternative products that are at the cutting edge of the plant-based revolution,” stated Yosi Heber, President of Oxford Hill Partners and Advisor to Future of Cheese.- ADVERTISEMENT -https://s.yimg.com/rq/darla/4-9-0/html/r-sf-flx.html
To date, the Company’s senior management and the team at Oxford Hill Partners have collaboratively developed a thorough strategic plan covering proven executable initiatives to introduce and grow the Company’s brands and products across the Canadian and US retail and consumer markets over the next 36 months.
“I am excited to work with Yosi and the FoC team in continuing to build the FoC products and brand. The Future of Cheese brand has tremendous growth potential and the ability to grab market share from the incumbent dairy alternative brands. Working with Oxford Hill Partners is going to allow the FoC team to accelerate their growth plans and build on the existing strategy that was developed by the co-founders Afrim Pristine and Craig Harding,” stated Matt Lurie, CEO of Organic Garage.
About Future of Cheese
The Future of Cheese (a subsidiary of Organic Garage Ltd.) is a Canadian plant-based cheese innovator and manufacturer led by one of the world’s best and recognized cheese makers, along with one of Canada’s top chefs, and supported by a team of science minds and sustainability experts. Utilizing unique aging and manufacturing processes, a well-established distribution network and high-profile marketing channels, the Company is set to disrupt the rapidly growing plant-based dairy alternatives market, paving the way for the future of plant-based dairy alternatives! For more information please visit the Future of Cheese website at www.futureofcheese.com.
About Organic Garage Ltd.
Organic Garage (TSXV: OG | OTCQX: OGGFF | FRA: 9CW1) is one of Canada’s leading independent organic grocers and is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. The Company’s stores are in prime retail locations designed to give customers an inclusive, unique and value-focused grocery shopping experience. Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The Company is focused on continuing to expand its retail footprint within the Greater Toronto Area. For more information please visit the Organic Garage website at www.organicgarage.com.