Ad Backlash Creates Peloton Stock Opportunity

By Brian M. Reiser Peloton (Nasdaq: PTON) stock is having a long December, but there’s reason to believe maybe next year will be better than the last. The retail and tech stock got hammered for releasing a commercial that supposedly caters to “rich elites” and “the patriarchy.” Then Citron wrote that the brand is massively overvalued.
Could a “bad” television commercial take down a brand beloved by well-to-do fitness buffs the world over? Sure.
Could Peloton stock’s valuation be fundamentally flawed and cause a massive drop in price next year? Without a doubt.
But these things miss the point of the Peloton phenomenon which reminds me quite …read more

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