Wall Street analysts bullish over Nike's digital growth, look past margin weakness

At least eight brokerages boosted their price target on the Dow-component’s stock on Friday, with Deutsche Bank making the most bullish move by raising it to $120, above Nike’s current share price of about $100. “Given Nike’s significant scale and IT spend advantage, coupled with its early lead in digital, we remain very bullish on the company’s ability to continue to maintain its momentum in digital,” said Evercore ISI analyst Omar Saad. In efforts to win market share from rivals, Nike has collaborated with celebrities, launched limited edition sneakers, spent on technology and increased marketing around major sporting …read more

Source:: Yahoo Finance

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